16 Tips for Improving Your Email Subject Lines

When it comes to a successful email marketing campaign, that grows your audience, builds credibility and creates conversation and dialogue with your subscribers, good subject lines, in fact, great subject lines, can make all the difference. They can be the secret sauce that gets your emails opened.

Subscribers often scan the subject lines of the messages in their inbox and make split-second decisions on whether to open those emails based on the subject line alone. I know I do that, do you?

They can be addictive, entertaining, and downright off-putting.

That’s the power your subject line can have over your potential followers. Subscribers are more likely to see, hover, process and absorb that one line more than any other part of your message. They will subconsciously analyze its important, relevance and connection to themselves. If the subject appeals to them, then it increases your chances of them reading the first line of inside copy.

So, what’s the key Umesh?

Question:  How do you make the most of your subject lines and position your email to reach your goals? And get ahead of your competitors?

Here are 16 email subject line tips you can put into action right away.

  1. Lose title case

Title case is great for books, but it looks out of place and weird for most subject lines. Most emails should be written to connect with people, and that means a more conversational tone. Create email subject lines that seem as though it’s coming from a friend.

  1. Short and sweet – five words or less

How long should you make your email subject lines? The shorter the better. Consider that almost half of emails are opened on mobile, which means there’s limited space for characters. Short, punchy words work best and around 50 characters. This way, users can see the whole message, and act on it faster.

  1. Make subject and copy work together

Most email clients show a preview of the message text immediately under the subject line. This has the potential to be longer: about eight to 12 words. So it’s vital that there’s a connection between the subject line and email body. Make sure the inside copy picks up from the subject line.

  1. Personalize your subject lines

Personalizing subject lines makes subscribers feel as though the email you’re sending was created just for them.

  1. Convey a sense of urgency

You don’t want subscribers to read your subject line, and then skip over it until later. To encourage them to open your emails right away, consider using keywords like “urgent” or “important” which are considered the most potent words that imply time sensitivity.

  1. Use announcements and invitations

The words “announcement” and “you’re invited” both have a powerful impact on open rates. Especially the latter phrase. If you received an email that had a subject line that started with “You are invited…” the chances are you’d open it, right? After all, who doesn’t want to get the latest update or be invited to an interesting event that could accelerate the growth of your business?

You don’t need to bend the truth to send an “invitation,” either: Anything from a webinar to a subscriber list-only free report, cheat sheet or video training.”

  1. Get attention with “thank you”

Everyone loved to hear that.“Thank you” is one of the most striking two-word combinations you can use in an email subject line. It resonates deeply with others in a world where connections count, relationships are valued, and friendships are created.

  1. Test, test, test different subject lines

Most subject lines focus on a single topic, so users who aren’t interested will instantly move on. Using multiple ideas in a subject line can increase open rates.

  1. Convey a sense of action

Verbs are action words: The things a person, place, or thing can do. Not only do they make your subject lines sound more active, but they also imply a call to action.

  1. Use your “From” name to your advantage

Emails that come from a person’s name are more likely to be opened than those sent by the name of a company. This will make your email subject line much more likely to be read. Be sure your subscribers know your name though, or it could backfire.

  1. Focus on the pain point

We’ve all heard that email subject lines should focus on a benefit, something your prospect wants. However, many marketers have had great success with the opposite: Focusing on the pain point in the email subject. If it’s a good match for your prospects’ needs, they may jump!

  1. Open with a number

Numbers have a hypnotic power to them: After all, you clicked on 18 email subject line tips because it peaked your interest, even though you might not find yourself implementing all of them!

  1. We love emojis

Used strategically to reinforce the message, emojis raised open rates in promotional emails by as much as 15%.

  1. Use alliteration

Literary devices like alliteration have been used for centuries because they can make a message more memorable. A little alliteration can go a long way to break the monotony of a full email box. Still, it’s not necessary to use it on every word in a subject line.

For example:

  • 5 fast fixes for customer service frustration
  • 6 solutions that simplify IT security
  1. Try rhyming

A rhyming subject line may be the most difficult to pull off. You have to make your meaning clear, keep the message short, and still achieve your desired rhyme scheme. Subject lines tend to sound catchiest when they end with a rhyme.

  1. Skip the “free” freebie hunter

It’s easy to assume free is a word that will grab readers. But the word “free” underperforms when compared to its little brother “freebie” in many campaigns, and it can also trigger spam filters. Skip using the word free in favor of more descriptive language.



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